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Why IMAN?

I know, is it your mother's name? Your daughter's? Your wife's?

- No.

IMAN means "faith" in literary Arabic. IMAN is much more than a word, and you’ll see why in the next few lines. You need to understand: there are no coincidences—none at all.

IMAN is not just a clothing brand, not just a name printed or embroidered on a T-shirt.

IMAN is a way of life. It’s believing in yourself, even when everything is falling apart. It’s moving forward, no matter the struggles, no matter the hardships.

IMAN is for those who refuse to give up, who fight no matter what. It’s for a generation that would rather die standing for their convictions than live on their knees because the masses say it’s impossible or insist "that’s just how it is."

To have IMAN is to be a wolf.

Because, like wolves, people with IMAN protect one another, they stay united.

Those with IMAN have a sense of values, duty, and loyalty. They know they’re not just wearing a sweater, T-shirt, or tracksuit—they’re carrying a message.

And I don’t think it’s a coincidence that artists like Alonzo, Gradur, Maes, Saf, Hornet La Frappe, and Zeguerre, to name a few, have already trusted us. We thank them, by the way.

Bro, we came from the underground and climbed step by step, brick by brick, like masons.

Today, we work with stores like Footkorner, *Le 100* in Toulouse, MTS GAP, *Les Petites Bombes* in Valence, and others in Vitrolles. We’re carving out our place, and believe me, we didn’t steal anything.

As Alonzo said so well: IMAN is the street—but the kind of street that fits just as well in upscale neighborhoods. Got it?

Whether you’re in working-class districts or at a party in Paris’ 16th arrondissement, wearing IMAN works. Because you’re not just wearing clothing—you’re carrying an idea, a vision.

What built this faith? All the struggles: burglaries, disputes between associates, prison (yes, I said prison), disappointments, betrayals. We’ve been through it all, lived through all those challenges.

But you know what? We never gave up. Why? Because we always held onto our IMAN—our faith.

I could have talked to you about our products, their quality, the noble materials we use, or how every drop is completely unique. I could have told you about our street marketing campaigns, our loyalty card system that lets you win free drops, or our referral program. I could have mentioned our WhatsApp Alpha group, where you help us design each model, and how your feedback and opinions truly matter.

I could have said all that from the start. Yes, I could have.

But am I here to sell you a product? No. I’m here to invite you to join a community, to be part of something bigger. I’m here to show you that yes, it’s possible. No matter what you’re going through, hold onto IMAN.

After the rain comes storms, more rain, and even more storms. But without realizing it, you’ll have gotten through it all, and then the sun will start to shine. Step by step.

So, my wolf, don’t give up. I’ll see you at the top.